Meet Tekkerz: Britain’s coolest team

Tekkerz are the new kids on the block - they are unconventional, stylish and do things very much their own way

Elinor Barker and Alec Briggs (Tekkerz, Daniel Gould)

British team launches are usually a fairly dry, sedate affair. The standard format involves riders parading out awkwardly in their kit often in a bland conference room of a hotel. A presenter might ask them a few questions over a PA system. If you’re lucky there are some awkward jokes. The difference between a ProTour and a WorldTour outfit is often just that between the three-star or five-star hotel it takes place in.

For Tekkerz, however, a team launch is at a bar under the railway arches in London’s hip Bermondsey, with a live band, DJ and their own beer "Post Palace Ale" – named in honour of the Crystal Palace crit races. In many ways the squad, the brainchild of London racer Alec Briggs, are relative minnows but the launch is just one indicator of why the squad, who’s team car is a vintage mini-cooper, are comfortably the coolest in cycling.

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