Organisers of the Tour of Britain and Tour Series have confirmed today that both sets of events will be televised on ITV.
The British terrestrial broadcaster will show nightly highlights of the Tour of Britain, as it did last year. In addition ITV will also cover the new Tour Series of city centre criteriums.
Dave Fewings, ITV4 controller, said: "The Tour of Britain is a great fit for ITV4, complementing our portfolio of sport including Tour de France.
"The Tour of Britain was very well received by viewers last year, and I'm delighted that we are broadcasting highlights of the 2009 event."
Hugh Roberts, Chief Executive of The Tour of Britain commented: "It is great to continue this partnership with ITV this year, building upon the success and momentum achieved in 2008. The appreciation from viewers has been extremely encouraging.
"This is also a great opportunity for us, together with ITV, to help promote the interests of our regional partners especially now that we have a daily, hour long platform on which to do this."
RELATED LINKS
Updated Tour Series schedule released
British race calendar 2009
EXTERNAL LINKS
www.tourofbritain.co.uk
www.tourseries.co.uk
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