The new top of the range road shoe from Shimano, the SH R310, replaces the R300 as the flagship road shoe.

It retains the moldable technology that was introduced last year. The integrated carbon sole and heel promises to make this a tough shoe to beat in the comfort stakes.

According to the printed material on the Shimano stand, the shoe will also be available in a E-width model for those of us with wide feet.

Shimano’s supplier in the UK is Madison. To view their website click here.

Shimano shoeCYCLING WEEKLY AT EUROBIKE 2008
Computer Love
Bontrager road shoe
Tacx Cyclo X simulator
Castelli clothing
Most components by Pinarello
Assos clothing
Shimano Di2 becomes SEIS Electronic Dura Ace
Titanium treats
11 speeds ahead!
Milram Focus team bikes
GT GTR Team Carbon bike
New Look chainset
De Rosa Neo Pro bike
New Mavic shoes and pedals
Deda Zero bars and Zero Nero stem
New SRM cranks and head unit
Fizik Antare saddle
Cippo in heels!
Cervelo S2 and S3 frames
New custom Litespeed TT bike
New HED wheelset
New Giro helmets and mitts
Scott X1 cyclo-cross bike
Zipp carbon chainset and stem