Australia's Orica-GreenEdge team enjoyed a fruitful spring, but found the Tour de France to be a different beast. If it keeps going along the same path, fighting but falling short, the team will be empty-handed when the race ends in Paris on Sunday.
"Does success mean coming away with a win?" General Manager Shayne Bannan said to Cycling Weekly. "Yeah, a win would be really nice, but I think, success is really just throwing everything at it and hopefully getting a good result."
Bannan began the team along with businessman Gerry Ryan and saw it to its debut this season. They have nothing to be ashamed about seven months into their first season.
Simon Gerrans won the first stage race of the year - and on home ground - in the Tour Down Under. He went on to win the Milan-San Remo classic. Matt Goss helped the team to a time trial win in Tirreno-Adriatico and took a stage win in its first three-week tour, the Giro d'Italia. Michael Albasini won the Tour of Catalonia and Luke Durbridge won the Critérium du Dauphiné prologue ahead of Bradley Wiggins.
Those successes and a stated aims of stage victories and the green jersey placed high expectations on Orica in the Tour. Sky had the same issue in 2010, when it debuted to win the Tour with Wiggins. It came way with zero wins and 24th place for Wiggins.
"The contrast there is that we did come in with GC ambitions," Brailsford told Cycling Weekly. "I stand by that really. I think we are where we are now because we set out on that route. We are now in our third year, in a situation where..."
He recalls the team's two podium places last year in the Vuelta a España with Wiggins and Chris Froome, the string of stage race wins this year with Wiggins - Paris-Nice, Romandy and Dauphiné.
"In our first year, we were a long way off that, but you have to go through that learning to get where you want to be."
Orica's Matt Goss led Mark Cavendish to wins in HTC-Highroad before they went their separate ways this year. Yesterday, he placed second to Cavendish, but his frustration is showing.
On the hot stage to Pau on Monday, he and Orica looked to Lotto-Belisol to lead the group and pull back the escape. It was a stand off, both teams lost, but Lotto at least already had three stage wins in the bag with André Greipel. Plus, it is protecting Jurgen Van den Broeck, who sits in the GC's top five.
"In the beginning they did work to have a field sprint, but they were beaten by [Peter] Sagan, by André, by Cavendish," Lotto's general manager, Marc Sergeant told Cycling Weekly. "[Goss] was always hanging around, not really close. I always say in the first days of the Tour it's important to win one, because the otherwise the pressure is on you."
Wiggins cracked in Ax 3 Domaines in 2010. After the stage, he said, "I am f**ked. It is as simple as that... I just haven't got it, [it's] disappointing." The last two years made a huge difference for him. Before the critics judge, they should also give Orica its time.
Tour de France 2012: Latest news
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Froome: Nibali's attacks weren't going anywhere
Wiggins' Tour de France training
Voigt tries to carry on as RadioShack's future seems in doubt
Frank Schleck positive for banned substance at Tour
Rest day review (July 17)
Defending Tour champ Evans has work to do in Pyrenees
Sprinters' teams unwilling to work on stage 15
Evans suffers multiple punctures after Tour tack attack
Froome not winning this year's Tour is 'very great sacrifice'
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Tour de France 2012: Teams, riders, start list
Tour 2012: Who will win?
Tour de France 2012 start list and withdrawals
Tour de France 2012 team list
Tour de France 2012: Stage reports
Stage 18: Cavendish wins Tour stage 18 with irresistible sprint
Stage 17: Wiggins step closer to Paris as Valverde wins stage
Stage 16: Voeckler the Pyrenean king as he wins in Bagneres de Luchon
Stage 15: Fedrigo wins, day off for peloton
Stage 14: Sanchez solos to Foix victory to save Rabobank's Tour
Stage 13: Greipel survives climb and crosswinds to win third Tour stage
Stage 12: Millar wins Tour stage nine years from his last
Stage 11: Wiggins strengthens Tour lead as Evans slips back
Stage 10: Voeckler wins and saves his Tour
Stage nine: Wiggins destroys opposition in Besancon TT
Stage eight: Pinot solos to Tour win as Wiggins fights off attacks
Stage seven: Wiggins takes yellow as Froome wins stage
Stage six: Sagan wins third Tour stage
Stage five: Greipel wins again as Cavendish fades
Stage four: Greipel wins stage after Cavendish crashes
Stage three: Sagan runs away with it in Boulogne
Stage two: Cavendish takes 21st Tour stage victory
Stage one: Sagan wins at first attempt
Prologue: Cancellara wins, Wiggins second
Tour de France 2012: Comment, analysis, blogs
Analysis: What we learned at La Planche des Belles Filles
Analysis: How much time could Wiggins gain in Tour's time trials
CW's Tour de France podcasts
Blog: Tour presentation - chasing dreams and autographs
Comment: Cavendish the climber
Tour de France 2012: Photo galleries
Stage 18 by Graham Watson
Stage 17 by Graham Watson
Stage 16 by Graham Watson
Stage 15 by Graham Watson
Stage 14 by Graham Watson
Stage 13 by Graham Watson
Stage 12 by Graham Watson
Stage 11 by Graham Watson
Stage 10 by Graham Watson
Stage nine by Graham Watson
Stage eight by Graham Watson
Stage seven by Graham Watson
Stage six by Graham Watson
Stage five by Graham Watson
Stage four by Graham Watson
Stage three by Graham Watson
Stage two by Andy Jones
Stage two by Graham Watson
Stage one by Graham Watson
Prologue photo gallery by Andy Jones
Prologue photo gallery by Roo Rowler
Prologue photo gallery by Graham Watson
Tour de France 2012: Team presentation
Sky and Rabobank Tour de France recce
Tour de France 2012: Live text coverage
Stage 17 live coverage
Stage 16 live coverage
Stage 12 live coverage
Stage 11 live coverage
Stage 10 live coverage
Stage nine live coverage
Stage six live coverage
Stage five live coverage
Stage four live coverage
Stage three live coverage
Cycling Weekly's live text coverage schedule
Tour de France 2012: TV schedule
ITV4 live schedule
British Eurosport live schedule
Tour de France 2012: Related links
Brits in the Tours: From Robinson to Cavendish
Brief history of the Tour de France
Tour de France 2011: Cycling Weekly's coverage index
1989: The Greatest Tour de France ever
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