Sunflowers, Tour de France 2012, stage 18

The Tour de France, the biggest bike race in the world, spurs opportunities, stories and rumours like no other cycling event. This week, prior to the 100th edition starting Saturday in Corsica, the wires have been full of announcements and allegations.

From a marketing standpoint, the time is right to announce new deals. And if you are out to create controversy or give your story more legs, then the moment is now, on the eve of Le Grand Départ.

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