The latest Shimano groupset, Ultegra R8000 just hit the market at a whopping £300 discount

It was with great fanfare that Shimano released its Ultegra R8000 groupset, but the product has barely hit the shelves and its already discounted by an enormous £300.

Such a big discount at such an early stage could mean now is actually the perfect time to upgrade your drive chain to the latest model.

Buy now: Shimano Ultegra R8000 groupset at Evans Cycles for £799

Shimano Ultegra R8000

New Ultegra has the Dura-Ace R9000 look

The groupset is supposed to retail at £1,099, but instead it’s being sold at the heavily discounted, and much more affordable price of £799.

The upgraded groupset comes with all the benefits of its older sibling, Shimano Dura-Ace R9100 which was launched earlier this year.

Shimano Ultegra now looks identical to the Dura-Ace model, with short stubby cranks, sleek derailleurs and a black colour scheme. The shifting action has also been changed so the levers and the motion of changing gears are lot more comfortable that with previous iterations.

Watch: Shimano R8070 first look

Elsewhere, the brakes have been improved, much like on Dura-Ace, and they can now accommodate 28mm tyres – clearly Shimano is on trend in the cycling world.

Shimano Ultegra R8000

Rear cage similar to that of our off-road counterparts

Buy now: Shimano Ultegra R8000 groupset at Evans Cycles for £799

To bolster this, Shimano has now updated the medium rear derailleur so it can cope with an 11-34 cassette, representative of how riders are speccing a wider range of gears.

The 27% discount is being applied by multiple online retailers, including Wiggle, Chain Reaction Cycles and Evan Cycles.