The latest Shimano groupset, Ultegra R8000 just hit the market at a whopping £300 discount
It was with great fanfare that Shimano released its Ultegra R8000 groupset, but the product has barely hit the shelves and its already discounted by an enormous £300.
Such a big discount at such an early stage could mean now is actually the perfect time to upgrade your drive chain to the latest model.
The groupset is supposed to retail at £1,099, but instead it’s being sold at the heavily discounted, and much more affordable price of £799.
The upgraded groupset comes with all the benefits of its older sibling, Shimano Dura-Ace R9100 which was launched earlier this year.
Shimano Ultegra now looks identical to the Dura-Ace model, with short stubby cranks, sleek derailleurs and a black colour scheme. The shifting action has also been changed so the levers and the motion of changing gears are lot more comfortable that with previous iterations.
Watch: Shimano R8070 first look
Elsewhere, the brakes have been improved, much like on Dura-Ace, and they can now accommodate 28mm tyres – clearly Shimano is on trend in the cycling world.
To bolster this, Shimano has now updated the medium rear derailleur so it can cope with an 11-34 cassette, representative of how riders are speccing a wider range of gears.
The 27% discount is being applied by multiple online retailers, including Wiggle, Chain Reaction Cycles and Evan Cycles.