Should you always ride with data?

We ruminate on riding against the machine: should we use data all the time?

Remove the computer, add more pleasure? Photo: Chris Catchpole

Cycling is one of the most data-driven sports in the world. Watching Chris Froome, eyes glued to his power meter readout relentlessly tapping out an effort he can sustain, slowly clawing back his rivals, is enough to show how important numbers can be.

Away from the high octane world of motorsport, data gathering technology and analysis is the preserve of the professional athlete.

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