Chain Reaction Cycles sponsors Sean Kelly squad

Online retailer Chain Reaction Cycles will sponsor the Belgian-Irish An Post-Sean Kelly cycling team in 2013.

The An Post-Chain Reaction Cycles-Sean Kelly squad will ride Vitus bikes as part of the deal. CRC resurrected the Vitus brand three years ago and the squad will ride on the brand’s range-topping Vitesse and Chrono time trial models.

Team manager Sean Kelly said: “The team at Chain Reaction Cycles have done a magnificent job of breathing life back into the historic Vitus brand, and this partnership is a natural progression as we aim to deliver An Post-Chain Reaction Cycles-Sean Kelly riders to the top of the podium – exactly where Vitus belongs.” 

CRC has been heavily involved in sponsoring a mountain bike team in recent years, but this is the first time that the retailer has supported a road squad.

Damien Duggan, CRC Marketing Manager added: “This is such an exciting time for Chain Reaction Cycles as we embark on our first journey into the world of professional road cycling. The launch of An Post-Chain Reaction Cycles-Sean Kelly feels like a natural fit, and we can’t wait to see the team racing on our very own Vitus bikes.” 

The team’s official launch will take place in February.

An Post-Chain Reaction Cycles-Sean Kelly squad 2013
Sam Bennett
Ronan McLaughlin
Sean Downey
Jack Wilson
Mark McNally
Kieran Frend
Glenn O’Shea
Aaron Gate
Shane Archbold
Niko Eeckhout
Wout Franssen
Pieter Ghyllebert
Niels Wytinck
Alphonse Vermote
Steven Van Vooren
Laurent Vanden Bak
Nicolas Vereecken

Related links

Team Kit Watch 2013