By Nigel Wynn
Online retailer Chain Reaction Cycles will sponsor the Belgian-Irish An Post-Sean Kelly cycling team in 2013.
The An Post-Chain Reaction Cycles-Sean Kelly squad will ride Vitus bikes as part of the deal. CRC resurrected the Vitus brand three years ago and the squad will ride on the brand's range-topping Vitesse and Chrono time trial models.
Team manager Sean Kelly said: "The team at Chain Reaction Cycles have done a magnificent job of breathing life back into the historic Vitus brand, and this partnership is a natural progression as we aim to deliver An Post-Chain Reaction Cycles-Sean Kelly riders to the top of the podium - exactly where Vitus belongs."
CRC has been heavily involved in sponsoring a mountain bike team in recent years, but this is the first time that the retailer has supported a road squad.
Damien Duggan, CRC Marketing Manager added: "This is such an exciting time for Chain Reaction Cycles as we embark on our first journey into the world of professional road cycling. The launch of An Post-Chain Reaction Cycles-Sean Kelly feels like a natural fit, and we can't wait to see the team racing on our very own Vitus bikes."
The team's official launch will take place in February.
An Post-Chain Reaction Cycles-Sean Kelly squad 2013
Steven Van Vooren
Laurent Vanden Bak
Team Kit Watch 2013
Route for 2022 Commonwealth Games road race and time trials announced
The time trial heads through Wolverhampton, while Warwick hosts the road race
By Ryan Dabbs •
Chris Froome motivated to improve next year: 'I’m going to keep pushing on, hoping for more progression'
Froome is pushing to win his first event since the 2018 Giro d'Italia in the 2022 season
By Ryan Dabbs •