Bike shops fear 'turmoil' if Wiggle floods market with discounted stock

As online retailer enters administration, smaller businesses are both concerned and optimistic

A salesperson is pointing to bikes on two levels to a customer in a bike shop
(Image credit: GettyImages)

Independent cycling dealers have warned the industry could face “turmoil” if discounted stock floods the market as part of the administration of online retail giant Wiggle Chain Reaction Cycles. 

News that WiggleCRC had appointed administrators broke on Friday morning, following a turbulent financial period for the group and its parent company, Signa Sports United (SSU), who lost €150m (£130m) in financing.

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