Go Faster aims to bring levelling-up to the real world with jerseys unlocked by going faster

Approach aims to tackle sustainability issues in the apparel industry by introducing a new way to buy cycling kit that focuses on cyclists' desire to improve

Go Faster
(Image credit: Go Faster)

British start-up Go Faster aims to bring Zwift-style levelling-up to the real world with jerseys made from recycled fabrics that can only be unlocked and purchased once riders have reached a target average speed, evidenced by Strava data. 

The idea is that if you have earned your jersey, you will be proud to wear it for more than one season, reducing the amount of cycling kit that ends up in landfill prematurely.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1