While Halfords has seen a five per cent boost in sales after the Olympics, Ribble Cycles has enjoyed a much bigger boost from the exploits of Team GB, reporting increased sales of up to 85 per cent in some categories.
The Lancashire-based company has seen a 61 per cent increase in bike sales since the start of the Olympics compared to the same period last year, while total sales were up 45 per cent.
However it seems that the British public have been inspired to take on the challenges of longer distance events, rather than to try and emulate the racing achievements of Laura Trott, Jason Kenny, and co. with sportive bike sales up by 85 per cent, while racing bike sales increased by 56 per cent.
Watch: Greg Van Avemmaet's gold BMC Teammachine
"The Olympics is a really exciting time for sport and we couldn’t be prouder of what Team GB’s cyclists have achieved", said Matthew Lawson, Ribble Cycles's Chief Digital Officer. "It’s amazing to see more Brits following in their footsteps and taking cycling on as a potential new hobby.
"From road bikes to track bikes, it’s great to see cycling fever spread across the UK! We would love to see this trend continue and for cycling to be an even bigger part of everyday life in Britain."
This increase in sales comes at a time of fast growth for the company, having recently launched in Australia and having plans to move into the German market in the near future.
BikeExchange interested in Tom Dumoulin for 2023 'if he wants to carry on with GC ambitions'
Dumoulin will be free at the end of 2022, when his contract with Jumbo-Visma runs out
By Ryan Dabbs •
Joss Lowden is finally about to turn full-time pro aged 34, but for women cyclists it's rarely that simple
A move to Andorra is on the cards, as well as some family planning before Paris 2024
By Jonny Long •