Riders take to Twitter and Instagram to show off their brand new kits for 2018 season

The ultimate new kit day

While for most people January 1st might mean hangovers and new year's resolutions, for professional cyclists it means only on thing: a chance to take to social media to post photos of their first rides in 2018 kit.

As expected, Twitter and Instagram have turned into a constant stream of new jerseys over the last couple of days, with a few finding inventive ways of celebrating their change of team.

>>> Which WorldTour team has the best kit for 2018?

Jens Keukeleire wasn't making any mistake with his choice of kit after switching to Lotto-Soudal for 2018

https://www.instagram.com/p/BdaU99NFmW4

Quick-Step Floors had no shortage of new faces to model their new blue kit.

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New Trek-Segafredo signing Toms Skujins getting creative with his new kit day

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Daniel Oss doing some serious posing in his new Bora-Hansgrohe colours

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Dutch champion Ramon Sinkeldam wins the award for best new national jersey of the year courtesy of FDJ

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Spanish champion Jesus Herrada is a new name on the Cofidis roster

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Unfortunately UAE Team Emirates have had a shocker, giving Alexander Kristoff white shorts and Fabio Aru an abomination of an Italian champion's jersey.

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Alex Dowsett seems particularly pleased with his new socks (although those legs could do with a shave)

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Dowsett is one of seven new riders to be sporting Katusha-Alpecin colours in 2018

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Mitchelton-Scott have gone for a black look in 2018

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And there's matching kit for the men's team too

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We'll have to get used to seeing Domenico Pozzovivo in Bahrain-Merida colours in 2018

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Simon Clarke looking pretty in pink for EF Education First-Drapac

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Team Sky's new signings show off the team's new white look

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While David de la Cruz modelled the team's new training kit

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One man who won't be in Team Sky kit in 2018 is Mikel Landa, who went off-road for his first ride in Movistar's new colours

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There were plenty of other Movistar riders enjoying their new look

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Bryan Coquard has moved across to Vital Concept in 2018, in what is one of our favourite new kits

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Which is your favourite new kit of the 2018 season? Let us know in the comments below

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Henry Robertshaw began his time at Cycling Weekly working with the tech team, writing reviews, buying guides and appearing in videos advising on how to dress for the seasons. He later moved over to the news team, where his work focused on the professional peloton as well as legislation and provision for cycling. He's since moved his career in a new direction, with a role at the Department for Environment, Food and Rural Affairs.