Riders take to Twitter and Instagram to show off their brand new kits for 2018 season

The ultimate new kit day

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While for most people January 1st might mean hangovers and new year's resolutions, for professional cyclists it means only on thing: a chance to take to social media to post photos of their first rides in 2018 kit.

As expected, Twitter and Instagram have turned into a constant stream of new jerseys over the last couple of days, with a few finding inventive ways of celebrating their change of team.

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Henry Robertshaw

Henry Robertshaw began his time at Cycling Weekly working with the tech team, writing reviews, buying guides and appearing in videos advising on how to dress for the seasons. He later moved over to the news team, where his work focused on the professional peloton as well as legislation and provision for cycling. He's since moved his career in a new direction, with a role at the Department for Environment, Food and Rural Affairs.