New Italian brand UDOG launches lightweight, minimalist Tensione lace-up cycling shoe

New direct-to-consumer company's patented design claims to be the only shoe to wrap the rider's feet from top to bottom

UDOG TENSIONE cycling shoes
(Image credit: UDOG)

‘Everyone loves an underdog’ is a cliché that industry veteran Alberto Fonte hopes still runs true. 

With over 15 years' experience working at the likes of Fizik, Pinarello and Kask, the Italian has launched his own direct-to-consumer cycling brand, UDOG.

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Freelance writer

Luke Friend has worked as a writer, editor and copywriter for twenty five years. Across books, magazines and websites, he's covered a broad range of topics for a range of clients including Major League Baseball, the National Trust and the NHS. He has an MA in Professional Writing from Falmouth University and is a qualified bicycle mechanic. He has been a cycling enthusiast from an early age, partly due to watching the Tour de France on TV. He's a keen follower of bike racing to this day as well as a regular road and gravel rider.