Cervo Rosso launches new clothing range

British company Shutt Velo Rapide has joined forces with new Swiss clothing brand Cervo Rosso to launch a range of Merino wool-made jerseys.

Cervo Rosso has just started selling its cycling clothing in Switzerland, Belgium and Australia but approached Yorkshire-based Shutt VR when looking for a manufacturer to produce Merino wool jerseys as well as leg and arm warmers.

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“With a shared passion for cycling and quality performance cycling wear, we were delighted to be selected by Cervo Rosso for this unique collaboration,” said Shutt’s Peter Bragg.

According to Cervo Rosso’s founder and CEO Carlyle Ware, “This is a very exciting time for us and we are exceptionally proud of the collection we will launch with.”

“At Cervo Rosso, our passion is road cycling and respecting the heritage, values and future directions of the sport. Every Cervo Rosso product is put into the hands of professional riders past and present, where performance and durability are tested to the limit,” Ware added.

Cervo Rosso.jpgSwitzerland has a huge reputation for high-performance, technical cycling wear which is helped by the number of world-class fabric manufacturers based there.

Much of the fabric used by Shutt VR for its own brand as well as for Cervo Rosso comes from a Swiss manufacturer.

Website: www.cervorosso.com


Bike shop teams up with local herbalists for cyclists’ body-care range

If you’re stuck for Christmas gift inspiration it’s not too late to hit the web for some very traditional potions to help the tired and frozen cyclist in your life. That may even be yourself.

Live2Ride, a Frome, Somerset business with the stated aim of being “the West Country’s zingiest cycle shop” has got itself in tandem with the Great Elm Physick Garden which produces its own hand-made, organic herbal skin and body care products nearby.

Richard Evans, Live2ride’s director, said: “We are constantly looking to improve our offer to cyclists, whether it’s about bikes or bodies, and the presence nearby of such a top body care concern as Great Elm made this range an obvious and exciting fit for us.”

There are three items in the range, all of which aim to remedy symptoms we’re familiar with:

Live2Ride.jpgMuscle Heat, a warming rub-in leg wax that, according to Richard Evans, “comes on strong and keeps it up until the muscles are ready to ride.”  Ingredients include hot ginger and chilli in herb-infused sunflower seed oil, along with pain-absorbers like galbanum and clove. It’s also equally excellent for warming down afterwards, according to the maker. Price £14.99

Gluteus Maximus, a soothing chamois salve which is blended from chickweed, chamomile and marigold in skin-friendly sunflower and beeswax. “Dedicated to easing the sores that the saddle can cause.” £8.99

Muscle Relief, a bath soak concocted from wintergreen, ginger, rosemary and lavender. “Magic on those punished limbs.” £7.99

There’s also a gift set of all three for £29.99

Website: www.live2ride.co.uk  Phone: 01373 469590


Vélobici: sounds Italian but made in Britain

British knitwear manufacturers are traditionally based around Leicester although, according to the founder of the new cycling clothing company Velobici, “there’s not many good ones left.”

That hasn’t stopped Chris Puttnam, a keen cyclist and fashion designer, from launching his new website from which he’s already shipping bike clothing pieces that look more Men’s Vogue than Cycling Weekly. And they’re all made around Leicester.

Velobici Ride Cap.jpgThe range is divided into knitwear, baselayers, armwarmers, socks and caps and the emphasis is definitely on ‘smart but casual’. The seamless 100% Merino wool jumpers in particular looking very at home in a Milanese coffee bar despite having nicely detailed thumb-hole cuffs and a proper buttoned rear pocket.

Website: www.velobici.cc


iGo Gift Vouchers

Cyclescheme the company that introduced the original government-backed bike-buying system has now launched iGo Gift Vouchers. Set up for cyclists to redeem through the same 1,600 independent bike shops that operate Cyclescheme, the vouchers are available in various denominations starting at £20.

iGo Gift Voucher.jpgGift givers can just log into the very simple and straightforward-looking iGo website, and it takes care of everything else.

Surely one of the greatest of winter pleasures is popping along to your favourite bike shop the day after Boxing Day. Being armed with a gift voucher from your loving family is only going to add to the anticipation.

Website:  www.igogiftvouchers.co.uk


Buffs now reflective too

Surely one of the most useful winter cycling garments is the Buff, a massively successful but simple tube of fabric worn around the neck or under the helmet by downhill mountain bikers and roadies alike.

Buff Reflective.jpgThe trick appears to have been finding the right fabric that combines breathability, windproofness and softness with no seams for comfort. Plus, of course, a fabulous assortment of colours and patterns to suit everyone from the Rapha aesthete to the skate-park BMX jumper.

Now much copied, the original Buff makers are aiming to keep ahead with innovation and their latest is the Reflective Buff, printed with two large areas of 3M Scotchlite which appear bright white when illuminated by a car’s headlights. Price is £14.00

Website: www.buffwear.co.uk


Rapha Festive 500

‘500’ refers to the number of kilometres clothing company Rapha is encouraging you to ride between 23rd and 30th December this holiday.

Apart from the obvious that it’ll work off the surfeit of mince pies, Rapha are offering a prize of their Deep Winter Training Bundle, featuring new Deep Winter Tights, a Winter Jersey and Winter Hat, if you manage it.

Rapha Festive 500.jpgNeedless to say, you must produce evidence in the form of a GPS file, photographs or “even divorce papers” according to Rapha.

The winner will be “the most visually engaging or inspirational submission” so you’d better get your creative thinking cap on while you’re riding those miles.

In addition, the first 100 to prove they have completed the 500km will receive a Rapha limited edition 500km woven badge.

Website: www.rapha.cc/the-rapha-festive-500