Segafredo announces sponsorship of new Trek Factory Racing women's team

The women’s team will now carry the same title sponsors as the men’s WorldTour outfit

Lizzie Deignan will ride for the new Trek team in 2018
(Image credit: Jim Carman/Trek)

The new women’s Trek Factory Racing team have announced coffee brand Segafredo Zenetti as a title sponsor.

Trek-Segafredo will be the newest team to join the UCI Women’s WorldTour and will share their name with the men’s team.

The outfit have already signed big names from the women’s peloton, including Britain’s Lizzie Deignan and Dutch rider Ellen van Dijk.

Segafredo owner Massimo Zanetti said: “Since we started sponsoring the men’s team in 2016, I have been so proud to see our brand associated with a great project.

“Coffee and cycling are a great match, so when Trek decided to launch its own women’s team, we were excited to get on board.

“Both teams will be called Trek-Segafredo, two strong brands united to chase even more victories and we are really looking forward to that.”

>>>UCI announces minimum pay for pro women riders in new WorldTeams division

The new Trek Factory Racing team was announced in July, and so far 12 riders have signed.

Trek president John Burke said: “There’s a ton of excitement inside Trek about the new women’s team and about the things we will do differently, so it’s fantastic to have our friends at Segafredo join the cause.

“We are entering the fourth year of our partnership with the men’s team, and this new project will strengthen the relationship between our two companies even more.

“Things are changing rapidly for women’s cycling, audiences are growing fast, and the racing is really, really good."

Trek-Segafredo’s general manager Luca Guercilena added: “Together we will promote the equal opportunities in sport – I am sure that this project will give us amazing emotions.”

The riders currently signed to the new Trek-Segafredo women’s team are Lizzie Deignan (GBr), Audrey Cordon-Ragot (FRA), Lauretta Hanson (AUS), Lotta Lepistö (FIN), Elisa Longo Borghini (ITA), Letizia Paternoster (ITA), Anna Plichta (POL), Ellen van Dijk (NED), Abi Van Twisk (GBr), Tayler Wiles (USA), Ruth Winder (USA), Trixi Worrack (GER).

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Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for CyclingWeekly.com. After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.  Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.