'We look alike again': Converging colour schemes continue to cause confusion for SD Worx and Liv Racing

Add Canyon-SRAM into the mix and purple is the new black in the peloton

Omloop Het Nieuwsblad 2021 (Photo by Bas Czerwinski/Getty Images)

(Image credit: Getty Images)

With a new sponsor ahead of the 2021 season, SD Worx (formerly Boels-Dolmans) had an opportunity to differentiate their look, a chance to no longer be confused with the similar orange strip of CCC-Liv.

But as Liv Racing lost CCC as a title sponsor they were also re-designing their jersey over the winter. The outcome? Both teams chose purple and will once again be causing commentators and team cars headaches when trying to easily identify riders during a race.

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