This crit pays out $100,000, but competition is going to be fierce

Into the Lion’s Den powered by SRAM has the biggest criterium prize purse in US history

L39ion of LA
L39ion of LA
(Image credit: Zwift)

The organisers of a US criterium have announced a staggering $100,000 prize purse, as some of the best racers in the country will fight for the cash on the streets of Sacramento.

Into the Lion’s Den powered by SRAM is a new cycling festival and race, taking place on Saturday, October 30), and offers the biggest pay-out in US criterium history.

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Alex Ballinger

Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.  Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.