Wiggle's takeover is an opportunity for small bike businesses, says clothing CEO

It's time for the smaller fish to take back customers that Wiggle has traditionally taken from them, says Jake Wright

shopping in a bike shop
(Image credit: Getty)

The takeover of Wiggle is an opportunity that small companies can benefit from, according to the CEO of UK clothing brand Lusso, Jake Wright.

Lusso makes its own clothing in its small Manchester-based headquarters, and like other manufacturers and retailers its size, doesn't have the marketing budget of global behemoths such as WiggleCRC.

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