France lost the World Cup but Cofidis' lovely Look bikes with Corima wheels will restore national pride

Cofidis set to ride the Frenchest bikes in the WorldTour in 2023 - and they're going to be très beaux

Look 795 Blade RS
(Image credit: Look)

Kylian Mbappé and his compatriots might currently be recoiling at the sight of Buenos Aires's biggest ever parties, but here's something for French sports fans to cheer about.

French bike brand Look and French WorldTour team Cofidis have announced a multi-year sponsorship deal starting in 2023. And the wheels will be from Corima - also French.

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Simon Smythe

Simon Smythe is a hugely experienced cycling tech writer, who has been writing for Cycling Weekly since 2003. Until recently he was our senior tech writer. In his cycling career Simon has mostly focused on time trialling with a national medal, a few open wins and his club's 30-mile record in his palmares. These days he spends most of his time testing road bikes, or on a tandem doing the school run with his younger son.