Corima wheels factory tour: is this the wheel brand with the most control over design?

Corima's journey has taken it from supplying tools to the carbon-fibre industry to manufacturing cutting edge bike wheels. With record breaking track bikes thrown in for good measure.

Corima factory tour
(Image credit: Ben Becker)

“Bikes are too inconvenient”, asserts Tommy Voeckler as we rode out from the Hôtel de l'Atelier, leaving the tiny tables spilling out into Marsanne's village square and winding our way over the climbs lining the Rhône valley, in Southern France.

“Jogging is better for travelling; you only need shoes and it takes less time.” Juggling brand ambassadorship roles may have forced a switch back to the sport he's best known for (Voeckler's here today on behalf of French wheel manufacturer Corima), but the latent talent residual in a multiple Tour de France stage winner and serial wearer of the maillot jaune isn’t something that just goes.

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