With it's long history behind it, Pearson is forging a new path, and this bike is at the centre of it

Can a British brand break free from it's shop roots and take on some of the biggest manufacturers in the business?

Pearson Forge road bike fork crown
The Pearson Forge has a bigger stack height, raising the rider's front end
(Image credit: Future)
Cycling Weekly Verdict

Pearson has created a bike with a specific clientele in mind, for whom this bike could be spot on. It’s got many of the wind-cheating features seen on top-end race bikes and a rigid ride to boot, but with a more forgiving upright riding position squeezed into a tight wheelbase to keep it responsive. This does affect handling, but f you struggle to get low on a bike, but want to give nothing away to the wind, this is a nice option from a famous British shop.

Reasons to buy
  • +

    Great spec all round

  • +

    Good value

  • +

    Buying British (design)

Reasons to avoid
  • -

    Handling sacrificed for comfort

  • -

    Very rigid for an endurance bike

You can trust Cycling Weekly. Our team of experts put in hard miles testing cycling tech and will always share honest, unbiased advice to help you choose. Find out more about how we test.

The name Pearson will be better known to many as the oldest bike shop in the world. It is after all still owned and run by the Pearson family and is a staple of the London cycling scene.

But that name, that dates back to the 1800s, went through a transformation at the beginning of the year. Pearson is now a bike brand with big ambitions while the shop in East Sheen has been renamed as Forge 1860 in a nod to it's routes as a blacksmiths.

The Pearson bike range currently includes one gravel bike, the On and On, which I tested in 2023 - riding it across Scotland on the new Kirkpatrick coast-to-coast route - and two road bikes; the aero, race-focused Shift, and the endurance-focused Forge. Named in a nod to their history.

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Simon Richardson
Magazine editor

Editor of Cycling Weekly magazine, Simon has been working at the title since 2001. He fell in love with cycling 1989 when watching the Tour de France on Channel 4, started racing in 1995 and in 2000 he spent one season racing in Belgium. During his time at CW (and Cycle Sport magazine) he has written product reviews, fitness features, pro interviews, race coverage and news. He has covered the Tour de France more times than he can remember along with two Olympic Games and many other international and UK domestic races. He became the 130-year-old magazine's 13th editor in 2015.

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