Spot the difference: I refused to pay $60 for a bike bell, so I brought this $13 one, and you can barely tell

We all like nice things, and the Spurcycle bell definitely fits that description, but $60 is a lot for a bike bell. So, I found this RockBros vintage style one on Amazon, and it is hard to spot the difference

Slightly tarnished and very used RockBros Vintage style bike bell mounted to a gravel bike handlebar
(Image credit: Matt Ischt-Barnard)

I would bet my hard-earned cash that most cyclists have seen a picture of a Spurcycle bell on Instagram at some time or another, and thought "oh, thats nice", only to be met with a jaw-dropping realisation when they see the numbers 6 & 0 dollars.

I like cool things for my bike, and once I'd seen the Spurcycle bell, I wanted one. However, there was no way I could justify the cost, especially when $60 could get you a new tyre, chain, or even a cassette - something that could actually make my riding experience more enjoyable. So, I went looking for an alternative, and you can imagine my surprise when, a couple of years ago, I found this RockBros Vintage-style bell.

RockBros Vintage Style Bell
Save 16%
RockBros Vintage Style Bell: was $14.99 now $12.58 at Amazon

It looks cool, it's cheap, and it sounds great. What more could you need from the humble bicycle bell? The discount on this is almost irrelevant, Prime Day or not; it's a quarter of the price of a Spurcycle bell, and it does the job.

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Ecomm and Tech Writer

Like many, Matt began his bicycle industry journey on the spanners at his local bike shop. After spending his youth mountain biking, he was inspired to embrace gravel during his tenure with Evans Cycles' in-house brands, Pinnacle and Hoy Bikes. Recognising the evolving industry, Matt eagerly seized the chance to become an E-bike designer, winning several awards with the E-bike brand Cairn Cycles.

These days, Matt is likely to have a toddler sitting shotgun or off the beaten track somewhere on the South Downs.

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