What is Peloton bike, and how does it work?

Aside from the lavish marketing material and the quibble over the word 'Peloton' - who are these guys?

Image: Peloton Kickstarter page

'Ok Peloton, let's do this!' - if you've not heard the sweaty call from a spin bike yet, you've been spending more time riding your bike than watching television, which is a testament to your dedication.

>>> Peloton bike review 

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