Lance Armstrong's sponsorship involvement with new American pro team currently not affected by lifetime ban from cycling

Armstrong’s The Move podcast is a sponsor of George Hincapie’s Modern Adventure Pro Cycling

Lance Armstrong
Armstrong [centre] with Hincapie [right] during the Tour de France in 2009
(Image credit: Getty Images)

Lance Armstrong's apparent involvement with George Hincapie's Modern Adventure Pro Cycling team is currently outside of UCI jurisdiction meaning his lifetime ban from the sport is "not implicated" as things stand, the US anti-doping agency [USADA] has said.

The logo of The Move podcast, a joint venture between Hincapie and Armstrong, can clearly be seen on the jersey designs for the new project which is aiming to start life as a UCI Pro Team in 2026. The team has aspirations of reaching the Tour de France within the next five years.

The two former US Postal Service and Discovery Channel teammates are active with the podcast for much of the year before then increasing their output during the Tour. Other speakers include Johan Bruyneel - the duo’s former US Postal DS - and Sir Bradley Wiggins, who featured on the show during last year's race.

Hincapie denied any major involvement from his friend in the new project when asked about Armstrong in a recent press conference. "He is not involved in any way in the organisation or the structure of the team," he said. "But I will lean on him for advice from time to time, I’m sure."

Cycling Weekly contacted the UCI for comment and to ask whether Armstrong’s involvement in the team could be an issue moving forwards. The world governing body had not responded at the time of publication.

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Tom Thewlis
News and Features Writer

After previously working in higher education, Tom joined Cycling Weekly in 2022 and hasn't looked back. He's been covering professional cycling ever since; reporting on the ground from some of the sport's biggest races and events, including the Tour de France, Paris-Roubaix and the World Championships. His earliest memory of a bike race is watching the Tour on holiday in the early 2000's in the south of France - he even made it on to the podium in Pau afterwards. His favourite place that cycling has taken him is Montréal in Canada.

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