Now, there have been some bad kits over the years. This Footon-Servetto kit from 2010 for instance, or even Greg Lemond's Z-Tomasso team from 1990, but now there is a sure fire winner for the worst kit ever.
Lining up at the Giro Toscana last week, it's hard to imagine that any of these women were entirely happy with being asked to wear something that made them look like they were revealing a little too much.
But whether by hook or by crook they went out there, smiled and almost instantly became a social media sensation.
Probably not the kind of exposure the team was looking for.
Union Cycliste Internationale president Brian Cookson tweeted on Sunday that they would be looking into the design of the kit after receiving complaints, saying "it is unacceptable by any standard of decency".
Let us know your suggestions on what the worst kit ever might be.
Richard is digital editor of Cycling Weekly. Joining the team in 2013, Richard became editor of the website in 2014 and coordinates site content and strategy, leading the news team in coverage of the world's biggest races and working with the tech editor to deliver comprehensive buying guides, reviews, and the latest product news.
An occasional racer, Richard spends most of his time preparing for long-distance touring rides these days, or getting out to the Surrey Hills on the weekend on his Specialized Tarmac SL6 (with an obligatory pub stop of course).
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