Cycle safety advert banned for depicting rider with no helmet

A television advert created by Cycling Scotland calling for greater awareness of cyclists on the roads has been banned by the Advertising Standards Authority (ASA) because it shows a cyclist not using a helmet.

The ASA branded the advert as ‘socially irresponsible' in its ruling because one scene shows a woman riding a bike with no helmet as a car passes her, despite it not being a legal requirement. Other cyclists in the light-hearted advert do wear helmets.

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Nigel Wynn
Former Associate Editor

Nigel Wynn worked as associate editor on, he worked almost single-handedly on the Cycling Weekly website in its early days. His passion for cycling, his writing and his creativity, as well as his hard work and dedication, were the original driving force behind the website’s success. Without him, would certainly not exist on the size and scale that it enjoys today. Nigel sadly passed away, following a brave battle with a cancer-related illness, in 2018. He was a highly valued colleague, and more importantly, an exceptional person to work with - his presence is sorely missed.