By Stuart Clarke published
You get home from work after a gruelling day at the office and the last thing you want to do is slave away over a stove cooking yourself a healthy dinner.
At this point, many people would succumb to a ready meal, or simply chuck a few beans on a couple of pieces of toast. But now the makers of Huel powder claim you can get all the nutrients you need from a simple drink.
Formulated by nutritionist James Collier, Huel claims to fulfil all your daily nutritional needs - carbs, fats, proteins, vitamins and minerals - in one easy to make drink. Just add one part Huel to four parts water and bingo!
And it's not just arbitrary numbers the Huel guys are pointing to, it's the recommended levels of all those food groups as specified by the governement and European Union.
With its primary ingredients being oat flour and pea protein, Huel apparently contains no added sugar, no meat or animal products, no dairy, no soy and no eggs, but it also doesn't contain any flavour.
The makers say this is intentional, as the consumer can add their own flavours by using coffee, syrups or other such substances to make it taste actually nice.
You can replace whole meals with this stuff as well, meaning you can regulate how many calories you take in - handy if you're trying to gain/lose weight.
Whether or not it'll satisfy hunger pangs is yet to be discovered and at a reported £6.50 per day it's cheaper than replacing meals with a few pints of Irish stout.
We've not tested this yet, or persuaded anyone to give up food for long enough to test it, so we can't give any indication as to whether it works - if you have, let us know your thoughts.
Stuart Clarke is a News Associates trained journalist who has worked for the likes of the British Olympic Associate, British Rowing and the England and Wales Cricket Board, and of course Cycling Weekly. His work at Cycling Weekly has focused upon professional racing, following the World Tour races and its characters.