Pendleton fronts latest Hovis campaign

Victoria Pendleton, Hovis campaign 2011
Nigel Wynn
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published

British track star Victoria Pendleton is fronting a new campaign created by baker Hovis to try and stop women from snacking between meals.

According to Hovis, Pendleton has worked with them to create a new 'Stop Snacking' Facebook application to entice people to eat healthily - more specifically wholemeal bread - for breakfast to keep the hunger pangs at bay and hands away from the biscuit tin at tea break.

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Nigel Wynn
Nigel Wynn
Former Associate Editor

Nigel Wynn worked as associate editor on CyclingWeekly.com, he worked almost single-handedly on the Cycling Weekly website in its early days. His passion for cycling, his writing and his creativity, as well as his hard work and dedication, were the original driving force behind the website’s success. Without him, CyclingWeekly.com would certainly not exist on the size and scale that it enjoys today. Nigel sadly passed away, following a brave battle with a cancer-related illness, in 2018. He was a highly valued colleague, and more importantly, an exceptional person to work with - his presence is sorely missed. 

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