Pendleton fronts latest Hovis campaign

Victoria Pendleton, Hovis campaign 2011

British track star Victoria Pendleton is fronting a new campaign created by baker Hovis to try and stop women from snacking between meals.

According to Hovis, Pendleton has worked with them to create a new 'Stop Snacking' Facebook application to entice people to eat healthily - more specifically wholemeal bread - for breakfast to keep the hunger pangs at bay and hands away from the biscuit tin at tea break.

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