Mavic is often credited with, or blamed for — depending on your point of view — ending the era of handbuilt wheels and ushering cycling into the age of the factory wheel. Its distinctive red Helium wheelset, introduced into the pro peloton in 1995, could be bought by anyone from any Mavic dealer, complete and without requiring any of the wheelbuilder’s dark art to be performed on it in a small room at the back of the shop.
Although Mavic has continued to sell its Open Pro rim, probably still the most popular choice for a handbuilt wheelset, it’s hard to deny that buying a factory wheelset is more convenient.
It takes potentially bewildering choices about spokes and hubs out of the equation and since factory wheels are built and trued by machines — to varying degrees depending on the manufacturer and model — their performance and reliability ought to be identical, making it possible to do accurate online research before hitting the ‘add to basket’ button. Not only that — wheelsets mass produced in the Far East with a minimum of human interaction will inevitably be cheaper.
Which begs the question: Is there still a reason to buy handbuilt wheels?
“Simply put, a wheel builder can do things others are not willing to do,” says Malcolm Borg of The Cycle Clinic. “For example, if you’re a 120kg rider I would do a 32-hole front/36-hole rear with a stout rim like the H Plus Son Archetype with Miche or Shimano hubs and Sapim triple-butted spokes. A big wheel brand will sell one of its standard wheels and hope it will be alright.
“Added to that, many wheel manufacturers deploy peculiar reasoning in their wheel design. There are too many wheels out there which, on paper, should be good but somehow don’t feel right when ridden. And how many get spoke failures? It should be rare yet it’s common.”
One objection might rightly be that at least with a factory wheelset you know what you’re getting. How do you know whether a handbuilt wheel is going to be any good?
“It’s not about whether they are handbuilt or not — Campagnolo wheels are handbuilt, for example — it’s more how well designed and built they are. That means understanding the specification and how that determines how the wheel feels when being ridden and how the build/spec influences wheel lifespan. I have issues with many factory wheels where either the spec is not quite right or the build is not.
“One wheelset, for example, that many like but I do not is the Shimano Dura-Ace C24 9000. Many like them because they are light, they feel light and people like the hubs, which are reliable. The wheel, however, is laterally not very stiff at all, and radial stiffness won’t be as high as a 32-spoke wheel either.
"This means when standing up and accelerating the rim can twist because the spoke count is not high enough to prevent or limit this twist. If a higher spoke count (28 Sapim CX Sprint spokes) were used you would have a light-feeling wheel that feels like it responds better to hard efforts. It would also be more reliable.
"It would be slightly heavier but I dislike the idea of building something that’s compromised just because it sells.
“Then there is the build itself and how competent the builder is. I am fairly good at this but I can build a wheel that will fail if I build it with a light rim and low spoke count. I have done, and that’s how I know it fails.”
Borg makes the point that if a factory wheel fails it can be difficult for its owner to get it repaired.
“One reason I build my own wheels is that spares availability for ‘factory’ wheels is poor and I object to selling something that I can’t supply spares for.”
Finally, Borg has his business to think of. “There is also no margin in selling factory wheels, or not enough to make it worthwhile.” With many independent bike dealers having a tough time at the moment, the commercial factor has to be considered.
French wheel giant Mavic expanded its rim-only range to include the CXP Pro Carbon this year, so could that mean that the brand blamed for the demise of the handbuilt wheel is trying to make amends? Mavic acknowledges on its website that its rim-only range is for racers looking for perfect versatility.
In addition, Mavic says all of its factory wheels are handbuilt to some degree as it's not possible use machines for every step of the build process, and it ensures a high build quality. Michel Lethénet, Mavic's global PR manager, says the company's build system allows customers to get a fully optimised wheel straight out of the box at a more affordable price than purely handbuilt wheels.
"Whatever the wheels (handbuilt or factory-built), firstly they’re all finished by hand, and secondly, they finally perform depending on their construction pattern and the sum of their best characteristics," Lethénet says, "It all depends on the goal you seek and intended use.
"We are looking to deliver the best combination of performance and reliability with our complete wheelsets ready to ride mind free. We’re able to create the lightest or the fastest wheelset on earth but this is only one criteria and a wheelset is complex to optimise every single key aspect.
"What would be the point to create a wheel that is not safe, not stiff enough under high load and torsion, not possible to service, too expensive?"
However, the answer to the original question should be yes. Handbuilt wheels can be more expensive but they’re worth it for the extra choices of specification and customisation they offer, for the repairs that can be done more easily and for the better build quality that a skilled and experienced wheelbuilder can bring to them.
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