Rapha to roll back discounting to try and halt losses

CEO Simon Mottram says using discounts had become "too much" of the business

Rapha is planning to continue to cut down on the rate of discounting its products as it tries to stem the flow of losses.

The British cycling apparel brand will soon publish its latest accounts following the takeover by RZC Investments in August 2017, a private-equity firm run by heirs to the Walmart fortune, Steuart and Tom Walton.

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Richard Windsor

Follow on Twitter: @richwindy

Richard is digital editor of Cycling Weekly. Joining the team in 2013, Richard became editor of the website in 2014 and coordinates site content and strategy, leading the news team in coverage of the world's biggest races and working with the tech editor to deliver comprehensive buying guides, reviews, and the latest product news.

An occasional racer, Richard spends most of his time preparing for long-distance touring rides these days, or getting out to the Surrey Hills on the weekend on his Specialized Tarma