Welcome to Yorkshire records £1 million loss due to unsold Tour de France merchandise

Welcome to Yorkshire lost £1 million due to hosting the Grand Départ of the Tour de France, including £750,000 on unsold merchandise

(Image credit: Andy Jones)

Welcome to Yorkshire (WTY) recorded a loss of £1 million on the Tour de France Grand Départ in 2014, according to a report by accountants KPMG.

Leeds County Council commissioned the accountancy firm for help and the report was filed back in February but was only released to councillors today. The tourism agency predicted a modest profit for 2014/15 but instead lost £1,031,515.

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