‘Small brands are living day-to-day’ - Why British cycling companies are going under

We look at the challenges facing the country's cycling brands in the current cost of living crisis

photo of sigma sports inside
(Image credit: Sigma Sports)

The new year has brought a rough start for the British cycling industry. Already in 2023, two clothing brands have entered liquidation, with many others suffering a dip in sales. 

The first brand to fall was Velovixen, a kit company specialising in womenswear, who ceased trading after 11 years in business. Last week, it was announced that Milltag, another kit manufacturer, had also been forced into liquidation

Thank you for reading 20 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Tom Davidson
Senior News Writer

Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is the host of The TT Podcast, which covers both the men's and women's pelotons and has featured a number of prominent British riders. 

An enthusiastic cyclist himself, Tom likes it most when the road goes uphill and actively seeks out double-figure gradients on his rides. 

He's also fluent in French and Spanish and holds a master's degree in International Journalism.