Wiggle administrators in discussions with ‘a number of interested’ buyers

Mike Ashley's Frasers Group among companies reported to be interested

Female cyclists on the road
(Image credit: Getty)

Wiggle Chain Reaction Cycles (WiggleCRC) is already in discussions with a number of parties interested in acquiring the business. 

The group filed for administration last Tuesday, just a week after its parent company, Signa Sports United (SSU) lost €150million (£130million) in financing guarantees. 

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Tom Davidson
Senior News Writer

Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is the host of The TT Podcast, which covers both the men's and women's pelotons and has featured a number of prominent British riders. 

An enthusiastic cyclist himself, Tom likes it most when the road goes uphill and actively seeks out double-figure gradients on his rides. 

He's also fluent in French and Spanish and holds a master's degree in International Journalism.