While for most people January 1st might mean hangovers and new year's resolutions, for professional cyclists it means only on thing: a chance to take to social media to post photos of their first rides in 2018 kit.
As expected, Twitter and Instagram have turned into a constant stream of new jerseys over the last couple of days, with a few finding inventive ways of celebrating their change of team.
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'Why are other bikes so expensive?' - Van Rysel says it's not 'cheating the customer' as WorldTour bike undercuts competitionVan Rysel's flagship bike, as used by Decathlon AG2R La Mondiale, is just the start of Decathlon's super bike journey
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'We found out on social media' - British team Lifeplus-Wahoo on their Tour de France Femmes invite snubThere will be no British squads at the race for the first time in its history
