'Why are other bikes so expensive?' - Van Rysel says it's not 'cheating the customer' as WorldTour bike undercuts competition

Van Rysel's flagship bike, as used by Decathlon AG2R La Mondiale, is just the start of Decathlon's super bike journey

Van Rysel store opening images
The new Van Rysel on display at its parent company Decathlon’s store in Surrey Quays, London
(Image credit: Van Rysel)

The question is not why the Van Rysel RCR Pro - the WorldTour’s cheapest bike - is relatively affordable, the question is why any other bike would be more expensive.

That’s according to Yann Le Fraillec, Van Rysel’s chief product officer, who was speaking to Cycling Weekly at the opening of the French brand’s first ever shop, situated inside its parent company Decathlon’s store in Surrey Quays, London.

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Adam Becket
News editor

Adam is Cycling Weekly’s news editor – his greatest love is road racing but as long as he is cycling on tarmac, he's happy. Before joining Cycling Weekly he spent two years writing for Procycling, where he interviewed riders and wrote about racing. He's usually out and about on the roads of Bristol and its surrounds. Before cycling took over his professional life, he covered ecclesiastical matters at the world’s largest Anglican newspaper and politics at Business Insider. Don't ask how that is related to cycling.