Coaxing pros off tubulars and meeting deadlines: Hunt's first months of World Tour sponsorship

Hunt entered the World Tour for the first time in the 2021 season - and there’s been plenty of opportunities to learn along the way...

mauro schmid
Mauro Schmid of Switzerland and Team Qhubeka Assos celebrates at arrival during the 104th Giro d'Italia 2021, Stage 12 a 162km stage from Perugia to Montalcino 554m / @girodiitalia / #UCIworldtour / #Giro / on May 19, 2021 in Montalcino, Italy. (Photo by Marco Alpozzi - Pool/Getty Images)
(Image credit: Marco Alpozzi - Pool/Getty Images)

Sussex wheel brand Hunt still feels like a new player on the scene, and perhaps its 2015 date of birth does make it a relative beginner when compared with the likes of Campagnolo (1933) and Zipp (1988). But the brand has come a long way in six short years. 

Milestones include hiring Luisa Grappone, who with her aerospace engineering training and experience working with three World Tour teams brought indisputable expertise, and stepping up to the highest level via sponsorship of Team Qhubeka ASSOS in 2021. 

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