Brompton CEO Q&A: 'People see us as a little, quirky, odd bike'

Will Butler-Adams tells Cycling Weekly about his first steps in cycling, his admiration for Elon Musk, and what to expect from Brompton in 2024

Brompton CEO Will Butler-Adams poses with an orange Brompton
(Image credit: Getty Images)

Will Butler-Adams is the CEO of British folding bike brand Brompton, having joined the company in 2002. He is an engineer by trade, and formerly worked in the chemical industry. 

What was your first bike? 

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