It will take until 'at least 2025' to beat Covid bike sales downturn, new report suggests

Industry surplus and low demand continue to dog the cycle industry, with 2023 UK sales figures lowest this century

A salesperson is pointing to bikes on two levels to a customer in a bike shop
(Image credit: GettyImages)

It will likely take at least until 2025 for the British bike industry to correct itself, according to a new report by the Bicycle Association. The prediction came as part of its annual report, which showed the poorest sales of mechanical bikes this century, with the industry still struggling with post-Covid overstock and low demand.

"Despite widespread price discounting, consumer demand is subdued and the industry remains heavily over-stocked. It is likely to take until at least 2025 to correct the imbalance between supply and demand," the BA said in a press-release accompanying its report.

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