Bike sales hit new historic low as cost of living crisis bites

Current sales volume below 20-year nadir, indicates Bicycle Association

A custom bike shop
(Image credit: Getty Images)

Sales of bicycles in the UK have plummeted further in 2023, according to market data from the Bicycle Association shared exclusively with Cycling Weekly

Between January and October this year, sales volumes of bikes fell 6% below 2022 levels, when the market hit its biggest slump in two decades.

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Tom Davidson
Senior News Writer

Tom joined Cycling Weekly as a news and features writer in the summer of 2022, having previously contributed as a freelancer. He is the host of The TT Podcast, which covers both the men's and women's pelotons and has featured a number of prominent British riders. 

An enthusiastic cyclist himself, Tom likes it most when the road goes uphill and actively seeks out double-figure gradients on his rides. 

He's also fluent in French and Spanish and holds a master's degree in International Journalism.