Australian road safety ads pulled after portraying cycling in negative light

Western Australian ads showed banned speeding driver having to cycle, which attracted derision from cycling campaigners

General cycling riding on road

A series of road safety adverts published by the Western Australia Road Safety Commission have been pulled after complaints from cycling groups highlighted that they portrayed cycling in a negative light.

The ads featured a driver who was caught speeding, lost his licence and was left using an old bicycle to travel around. The tone of the ads made it appear that cycling was a punishment.

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