Victoria Pendleton Hovis 2010

Victoria Pendleton has signed a three-year deal with Hovis bread to help promote the bakery's brands - starting with recreating the famous Hovis ad of the 1970s featuring a boy pushing a delivery bike up a steep cobbled climb.

World and Olympic track sprint champion Pendleton, 29, donned period costume and climbed aboard an old-fashioned delivery bike for the shoot. She is rumoured to have signed a six-figure deal with Hovis to represent the company.

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