Rapha expands flagship London coffee house

The iconic British clothing brand says it has chosen to increase its investment in the local cycling community

(Image credit: Felicity McCabe/Rapha)

Rapha has marked the easing of lockdown in England by expanding its flagship clubhouse in London.

The Rapha Clubhouse in Soho reopened on Monday (April 12) after a complete refurbishment and an expansion, including more cafe space for London cyclists, and a new exhibition space.

British cycling clothing brand Rapha has spread its 20 clubhouses across the world, with seven in North America, six in Asia Pacific, and seven in Europe, including two in London.

The clubhouses aim to be a hub for all things cycling, with riders able to stop for a coffee, shop for Rapha kit, and also visit workshops and events in-store.

On the reopening of their new and improved Soho Clubhouse, Rapha said: "We've been making the most of the time we've been closed. With restrictions easing this April, our London Clubhouse is back bigger and better than before, having undergone a complete refurbishment.

"A stone’s throw from Piccadilly Circus, our London Clubhouse now features a larger café area and, most excitingly of all, a brand new exhibition space.

"In celebration of the Clubhouse’s reopening, we’ve created a program of rides and events so you can experience all the new space has to offer, from our first retrospective exhibition to engaging workshops."

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The Soho location opened with a new exhibition in the space, 'Stitches in Time,' a retrospective of Rapha jerseys throughout the brand's 15-year history.

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Alex Ballinger
Alex Ballinger

Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for CyclingWeekly.com. After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.  Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.