Strava and Le Col team up to offer discounts for every kilometre you ride
Ride more to save more with the new type of discount


Strava and Le Col have joined forces to offer a new type of discount that rewards riders for every kilometre on the bike.
‘Rewards for Riding’ is a reward scheme that lets cyclists earn money off their Le Col kit by riding further.
The partnership between social media platform for athletes Strava and British cycling clothing brand Le Col lets you earn points for every kilometre you ride, which can then be turned into discounts on Le Col’s whole range.
Founder of the clothing brand and former pro Yanto Barker, said: “For years we’ve partnered with Strava to encourage people to take their rides to the next level and fulfil their potential by setting challenges that reward performance. I’m delighted that we’re able to take things further and create this Rewards for Riding programme that recognises those who are getting out and riding, week after week.”
To earn your rewards, you need to set up an account at LeCol.cc and then link it with your Strava account.
When you’re set up, every kilometre you ride will earn you one point towards a discount.
Riders with 250 points get 10 per cent off, 500 points will get you a 15 per cent discount while 1,000 points equals 25 per cent off.
Barker added: “We know cyclists put in hours of dedication to the sport, so this collaboration with Strava gives our members a chance to not only be rewarded for their riding but also give them access to performance focused apparel that can improve riding times and experience.”
Strava and Le Col say they are already working on the next incarnation of the reward scheme, which will offer enhanced rewards to Strava Subscribers for every ride they upload.
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Alex is the digital news editor for CyclingWeekly.com. After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter and now as news editor responsible for Cycling Weekly's online news output.
Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) and joining CW in 2018, Alex has covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.
Away from journalism, Alex is a national level time triallist, avid gamer, and can usually be found buried in an eclectic selection of books.
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