TOUR LAUNCH HAS A BRITISH FEEL

Ken Livingstone

The 2007 Tour de France presentation was held in Paris but had a distinct British feel because of the Grand Depart in London.

The mayor of London Ken Livingstone made it clear the Tour would play a key part in promoting cycling in London and the whole country and reminded everyone that the prologue will fall on the second anniversary of the London bombings. Transport for London has calculated that the Grand Depart of the Tour de France will generate £115m for British tourism in return for the cost of £1.5m for obtaining the Tour start.

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