This video from the Spanish Dirección General de Tráfico is part of a new mobility campaign that asks people to look at the way they travel to and from work.
The campaign says its aim is to raise awareness of the use of public transport, cycling or simply walking from A to B to avoid traffic jams, pollution and economic costs in Spain.
Throughout the video we follow the journey of a man whose chosen made of transport is his single occupancy car. Things start well enough as he approaches any minor annoyance with a fair level of patience.
The video takes a comical stance on traffic jams
However, as the week goes on things really start to get to him and everything boils over in a dramatic, zoo-animal-infested traffic jam.
Jack Elton-Walters hails from the Isle of Wight, and would be quick to tell anyone that it's his favourite place to ride. He has covered a varied range of topics for Cycling Weekly, producing articles focusing on tech, professional racing and cycling culture. He moved on to work for Cyclist Magazine in 2017 where he stayed for four years until going freelance. He now returns to Cycling Weekly from time-to-time to cover racing, review cycling gear and write longer features for print and online.
