New British Cycling campaign hopes to reinvigorate grassroots bike racing

The national governing body says that millions of adults are ready to start racing

British Cycling has launched a new grassroots racing campaign
(Image credit: Huw Williams/British Cycling)

A new British Cycling campaign has been launched to reboot grassroots bike racing in the UK, in the hopes of getting more people into the sport.

The national governing body for cycling in Britain has announced the Everyone Wins campaign, which will celebrate the health, wellbeing and community benefits of racing to make competitive cycling more welcoming. 

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