Pinarello sells majority stake in company to Louis Vuitton group

Fausto Pinarello will continue as CEO after the buyout

chris froome pinarello dogma f8 2016

Historic Italian bike manufacturer, and Team Sky's supplier, Pinarello is now in the hands of the Louis Vuitton group. The Treviso-based company announced the new majority owner today.

Pinarello supplied bikes to the cycling peloton over the last years and since 2010, to British WorldTour outfit Sky. Bradley Wiggins and Chris Froome won a total of four editions of the Tour de France on bikes with the Pinarello 'P' on the headtubes.

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Gregor Brown

Gregor Brown is an experienced cycling journalist, based in Florence, Italy. He has covered races all over the world for over a decade - following the Giro, Tour de France, and every major race since 2006. His love of cycling began with freestyle and BMX, before the 1998 Tour de France led him to a deep appreciation of the road racing season.