Mavic’s new technical clothing line is an interesting new page in the company?s history.
Morphing from a hardware manufacturer to dealing with soft goods might seem like a seismic leap but as part of the Salomon group, and having been making adidas clothing and footwear for several years, Mavic is actually well placed to make it happen. The new range comprises jackets, jerseys, shorts and shoes, with enough products in each category to satisfy a broad spectrum of riding styles, so not just aimed at the top end.
Improving the rider experience, was always top of the design brief, not creating new marketing driven ?super materials?. So, Mavic has focused hard on ergonomics which really comes across, both visually and in use, with the products we have seen so far.
Full production is expected to begin in September this year, and product should start to filter into shops by Jan ?09.