Why do so many 2021 bikes cost upwards of £10,000?

Sure, you could buy a motorbike for that - but would it have a chassis made with 'unicorn hair'?

Why do so many 2021 bikes cost upwards of £10,000?
(Image credit: Image: Andy Jones)

A raft of this year’s hottest launches contained a halo bike above £10,000. Price tags that were once considered belonging to the niche (often Italian) brands that sat in the garages of millionaires have now trickled down to the club run, leading to questions from some riders and outrage from others.

“Surely, you could buy a motorbike for that money?” has been a common theme. 

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