Sponsor vows to stick with British women’s team CAMS-Tifosi despite lack of racing

While some teams are making cutbacks, there is good news for this squad

The lack of racing during the global coronavirus crisis has caused chaos for cycling’s fragile economy, but one British women’s team have receiving the full backing of their sponsor.

CAMS, a cycling accident support company and headline sponsor of UCI Continental squad CAMS-Tifosi, has announced that its three-year deal remains in place despite the uncertainty.

A statement from the sponsor, a cycling accident help service, said: “CAMS are pleased to confirm the three-year sponsorship of the CAMS-Tifosi UCI registered women’s cycling team remains in place and is completely unchanged, despite the global Coronavirus pandemic and suspension of national and international racing.

“Although some other sponsors in the sport have felt the need to reduce or cut back on sponsorship in view of the ongoing global Coronavirus crisis, CAMS is very much looking forward beyond the present situation to see the team compete successfully in future events.”

The lack of racing and visibility for sponsors has already had an impact on some of cycling’s top teams.

Earlier this month, CCC Team suspended a majority of its staff and heavily reduced rider salaries in order for the team to continue.

This news follows uncertainty over the financial health of their title sponsor, Polish shoe company CCC.

Founder and apparent fourth richest person in Poland, Dariusz Miłek, said sponsorship would have to be “reduced or stopped” due to cost-cutting measures being implemented as the company’s revenue fell nine per cent and the company share price fell to just 90 per cent of its 2018 level.

>>> What will happen to pro cycling? Exploring the economic landscape after coronavirus 

Bahrain-McLaren’s riders have already been forced to take 70 per cent pay cuts, with Lotto-Soudal’s riders also taking salary reductions as their support staff were made temporarily unemployed.

CAMS-Tifosi started their season at the Vuelta Comunidad Valenciana Feminas in February, but are now unsure when their next race will be after the UCI suspended the international calendar.

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Alex Ballinger

Alex Ballinger is editor of BikeBiz magazine, the leading publication for the UK cycle industry, and is the former digital news editor for CyclingWeekly.com. After gaining experience in local newsrooms, national newspapers and in digital journalism, Alex found his calling in cycling, first as a reporter, then as news editor responsible for Cycling Weekly's online news output, and now as the editor of BikeBiz. Since pro cycling first captured his heart during the 2010 Tour de France (specifically the Contador-Schleck battle) Alex covered three Tours de France, multiple editions of the Tour of Britain, and the World Championships, while both writing and video presenting for Cycling Weekly. He also specialises in fitness writing, often throwing himself into the deep end to help readers improve their own power numbers.  Away from the desk, Alex can be found racing time trials, riding BMX and mountain bikes, or exploring off-road on his gravel bike. He’s also an avid gamer, and can usually be found buried in an eclectic selection of books.